"God is Love" - found most clearly in the first book of John, chapter 4, verse 8 underscores the nature of God. Not only is God loving, God is love. The love that is of God is integrated, encompassing, abundant, fulfilling, and reconciling. There is grace, confession, and repentance, all within the context of His love. There is the full experience of humanity within the context of His love. For His love is greater than any temptation, any challenge, any pain, any work, and even any joy.
This new line of custom t-shirts aims to celebrate His love, not simply as a character trait, but as His fundamental nature.